Once potential clients click to your website, you have approximately 5 to 8 seconds to persuade them you can help. Make sure when you are describing your product and/or service on your website, be informative, but straight to the point. Also the site should be compelling and visually attractive.
Your home page should include the bare essentials. You have to remember; most times people get to your site through search engines like Google or Bing so they are looking for exactly what they typed in, with calls to action. It’s critical that you address their issues on your home page. Get to the point and get rid of anything that doesn’t need to be there.
Your Web site should be easy to navigate and right on target. The 4 main pages you need are the following:
- Home – the essentials, this is your bread and butter
- About – what is your story, try and humanize your story. Let your clients know you are no different then them
- Products and/or Services – what are you selling
- Contact Us – how can potential clients reach out to you, this button should be prominent
Now that you have your website, what good is it if no one can find it? In order to appear high on search engines’ results pages, you MUST include keywords, Meta tags, and terms in the code, your site will appear higher up on Google and others. I’m happy to say, these days, any good web designer will be able to handle such search engine marketing as part of the design and programming package. However, it is still up to you to provide the best description of your products and services to potential customers and then turn them into qualified sales leads.
One thing I always tell, don’t think too much about the bells and whistles. Try to focus on the connection that you’re going to make and the way you’re going to help people. Make it clear to them and you’ll win every time.