Best SEO tips for Magento
Today, there are a huge number of platforms for creating your website and opening a store on the Internet. However, Magento remains the most popular. In this article, we will talk in more detail about this service and learn useful tips that will help make the site unique and cool.
SEO optimization is an important process in website development. With this promotion, we can get a huge number of conversions and put our site in a higher position in search engines. But everything is not as simple as it might seem at first glance. Only with the right approach can you get a good result.
Therefore, now we will consider the main secrets and chips that will help in the SEO promotion of our site.
If you are just thinking about creating your platform in the Magento environment and you need help, then you can safely turn to professionals in their field https://dinarys.com/custom-magento-development.
Magento is considered to be one of the most search engine-friendly online store platforms. But that doesn’t mean you should neglect eCommerce SEO.
That’s why below we’ll give you some optimization tips to improve the SEO of your Magento store.
1. Set up friendly URLs
This should be one of the first optimization tasks you perform on the platform. To do this, you just need to go to the “System” option, then to settings, select “Web” and finally SEO. Later, you must decide if you want your address to be displayed with or without www. It depends on the taste of each developer. A good option is to redirect the non-www version of the address. If you want to do this, you just need to turn off the “Append store code to URLs” option in the section and then enter “URL Parameters”.
With this action, you will avoid duplicate content issues, and if the user searches for the store name with or without www, the result will be displayed in the same way.
If you notice that “index.php” is displayed in your address, don’t worry. You can remove it by selecting the “Use web address rewriting” option.
2. Meta tag optimization
To optimize the meta titles and meta descriptions that are used by the platform by default, you must tweak the HTML titles. The configuration will allow them to better target them for SEO.
For your e-commerce to increase traffic, you must consider using the right keywords in these tags. This is one of the SEO tips for Magento that you should follow. If you want to make this change, look for the configuration option, then “Design” and finally “HTML Header”.
It’s also important to make sure the meta tags have the “INDEX, FOLLOW” setting. This allows various search engines to quickly and easily index your site.
The page description performs a very important function. This is a way to motivate users to visit your site. For this reason, you should write it in detail, describing the most relevant and interesting aspects of your products or services. It is best to write descriptions manually or contact copywriters. Although, if you prefer them to be generated automatically, you can leave this field blank. In this case, when a user performs a search, search engines will keep track of the terms written on the web.
Subsequently, a piece of text located around these terms will be displayed in the meta description space. It may not be the most efficient option, but you can use it when developing a good meta description.
3. Be sure to use h2 and h3 tags
Magento will automatically detect all page titles as h1, which is perfect for SEO. Remember that you must use this tag for product and category names.
Other less important headings are h2 and h3. Which should be used in order of importance, otherwise the search engine will notice it. And in them, you should include your keywords, but always without falling into keyword stuffing.
4. Improve your categories
One of the best ways to improve search engine rankings is to use a category page as your landing page. This is very useful for users who find it difficult to make a decision. But first, they must optimize each category page. Improve elements such as meta description, title, URL, and more. As for the development of new categories, the use of unnecessary words (the, of, in, for, etc.) is avoided in URLs.
To make this change, you must navigate to the “Categories” option and then to “Manage Categories”. This is where you can set up all the elements that we will name shortly.
5. Improve download speed
Another SEO optimization tip for Magento is to reduce load speed, which is an important task in any eCommerce SEO guide. You can significantly reduce platform load time by using HTTP compression and browser caching with custom code.
Thanks to these 5 tips you can significantly increase your conversions, and user engagement and raise your site to the first positions in search engines. If you don’t have a site on magneto yet, then this is not a problem, because you can turn to Dinarys.